Achieve salon-fresh, cool-toned hair with Urban Care's professional-grade purple shampoo that banishes brassiness.
Urban Care Purple Shampoo Anti-Brassiness is expertly crafted for anyone with lightened or naturally fair hair who struggles with unwanted warm tones. Whether you're maintaining blonde highlights, embracing your natural gray, or rocking light brown locks, this color-correcting formula works to restore the cool, fresh tones you love. The advanced violet pigment technology targets and neutralizes brass, yellow, and orange hues that develop over time from sun exposure, heat styling, and environmental factors.
More than just a toning treatment, this shampoo incorporates UV filtering technology to shield your hair color from future damage. The gentle yet effective formula cleanses while depositing just the right amount of purple pigment to counteract warmth, leaving your hair looking brighter, cooler, and refreshed. With regular use, you'll maintain that just-left-the-salon look between appointments while protecting your hair's health and vibrancy.